🇬🇧 Bold Beats Average – Why Strong Brands Need Strong Leadership | With Eliah Werner (VP Brand SIXT)

00:00:03: I try to step out of comfort zones.

00:00:05: So the thing that i'm scared off, and pushing myself or get pushed because ultimately this is where growth happens you need two in the first three seconds.

00:00:15: hammered the benefit annual brand Because eighty percent Of The People Probably Won't Watch More Than Three Seconds.

00:00:26: Go And Welcome Dear Lightwolf Podcast Listener.

00:00:30: It Is A Great Pleasure To Have You On This Podcast Again Today!

00:00:35: And it's Particularly great pleasure today because I have here for you and with me a terrific guest who, i promise will share some great insights.

00:00:47: Some great learnings about two worlds of leadership the world of leading brands And The World Of Leading People.

00:00:56: It's my pleasure to welcome you Here on the podcast show.

00:00:59: Welcome dear Elia Werner.

00:01:01: Thank You!

00:01:02: And Elia worked For eight years a company where we both grew up in and did our first year's U-Aid, I did sixteen.

00:01:12: A company were you are leading brands like OralBee and Pampers?

00:01:17: And your working in Geneva for

00:01:19: Europe?".

00:01:20: You also worked at Schweibach close to Frankfurt for the Dach local

00:01:25: market."

00:01:26: Now you're vice president brand for Sixth.

00:01:30: Ilja so far worked two strong companies.

00:01:38: You worked for Procter & Gamble and you're now working for Sixth, one of the things that shapes us most in that also influences our success a lot is their culture.

00:01:51: so how would you compare this strength but also differences between Procters & Gambles?

00:01:58: Yeah maybe first similarities And thats why I also moved to Sixth.

00:02:05: ultimately Both PNG and SixT have this eagerness to win.

00:02:15: You want to be the best in the market, just this mindset of winning.

00:02:20: And um... The second one is brands are number-one priority.

00:02:25: Even at SixT our CFO, COO, CBO everyone when they present They talk about the power of our brand.

00:02:33: Wow And that ultimately excited me.

00:02:37: back then moving to Sixth, where they also have a strong similarity.

00:02:43: That you want to lead and own and win?

00:02:48: There is really like... You have this one topic and you wanna push it forward at PNG.

00:02:54: It's kind of the culture how you grow up from junior assistant brand manager Up At Sixth.

00:03:00: its The entrepreneurial spirit that was the foundation how this company and brand grew in just last ten years, doubled their revenue.

00:03:11: Mr.

00:03:11: Erich Sext who took over into the sixties until twenty-twenty one built with Regine Sext a company from two hundred rental cars to two hundred thousand rental cars.

00:03:22: What?

00:03:23: A thousand

00:03:24: forward increase!

00:03:26: That's impressive.

00:03:27: And thats via like the bold way of entrepreneurship.

00:03:33: Where is where the differences png?

00:03:37: Is I would say a running machine and system.

00:03:41: So you kind of like come in as a junior assistant brand manager And you are one off the teams.

00:03:46: then you get into another ones that The systems our most often times preformed, and You learn to lead In the system.

00:03:56: In A company That grows so massively and a Brand Like Sixth The challenge is sometimes a bit more how you build new systems running.

00:04:05: How do we build new organizations?

00:04:07: And for me it's the massive challenge because I've learned to operate and lead within a system, like social media that was built in last four years from scratch.

00:04:19: what kind of people or systems are needed And also how you transform a brand into the modern age.

00:04:28: Six was always very driven by offline marketing, out of home airport print.

00:04:35: as the brand and entire business digitized a lot.

00:04:38: We also digitize a lot The brand itself.

00:04:41: so we kind like needed to build it.

00:04:43: This is uh...the major difference where I try or we tried to have continuously same similarities Continuing to build young people into leaders.

00:04:57: The best thing, specifically also when you think about social media the stuff that is happening there has an impact and it's relevant comes from the teams at work there not for me or my managers like building right-people and nurturing them in.

00:05:13: two leaders who have a vision of the brand really own their topic.

00:05:18: this where ultimately big similarity.

00:05:21: I loved working at PNG and now, i love the brand six in culture there.

00:05:28: Yeah awesome great.

00:05:32: On-brand off-brand how do you assess whether something is on-brand or of-brand?

00:05:42: for sixth?

00:05:45: When like four years ago we started to modernize the brand because Six is growing majorly across the globe.

00:05:56: A lot of people work on the brand, so we wanted to articulate a brand that everybody who works in the brand be it internally or also externally understands the brand.

00:06:08: We looked into last decades and look what kind of principles helped build that I would say very iconic brand.

00:06:16: And we define three simple things bold if you do something to stand out.

00:06:22: It needs to hit your face when you walk by.

00:06:26: fun, it needs to drive emotions.

00:06:32: and the last one is premium.

00:06:34: over sixty percent of cars are premium cars.

00:06:38: we're a premium provider with a premium positioning.

00:06:46: So if we look at on-brand or off-brand, is it fun?

00:06:51: Bold and premium.

00:06:52: If the box is yes sometimes things are a bit higher lower but this is how we assess ultimately.

00:07:01: until now it worked well.

00:07:03: I think that more a brand works and grows globally.

00:07:07: you need to really articulate what the brand stands for and need to educate people.

00:07:12: As said earlier, once you produce so many assets... ...you have a clear understanding of what your brand is because ultimately everything that you do either helps or hurts your brand.

00:07:24: Earlier we also said it needs to move the business.

00:07:32: And this I would say if at least like couple of those assets hit this We go ahead with.

00:07:39: As you just said, the world of marketing and the whole world changed as a result of digitization.

00:07:47: And yes I'm ready to admit that I grew up in Ilya...I grew up In The World You Described Before which when it was all about an inspiring mind-opening we called it advertising idea.

00:08:01: so the idea executing that idea in TV and in print, putting a lot of money behind it.

00:08:11: Now you just said with digitization... And we'll come to talk about another topic which will probably unfold an exponential multiplication yet once more What are the few things You pay particular attention too when you digitize assets?

00:08:34: I just realized the brand, it's bold fun premium.

00:08:40: When you smell we have a great idea and you multiply millions of times into millions of assets.

00:08:51: what are the key things that

00:08:53: U.S.,

00:08:53: The leader on the brand apply in assessing and deciding how to successfully digitize how to make an idea go viral.

00:09:06: How do you do that?

00:09:09: The first step is always the brand, what do want and need stand for.

00:09:14: build one thing in people's mind For us amazing cars for a great price when it comes to rental.

00:09:22: How ideas come to life.

00:09:25: fundamentally changed.

00:09:27: agencies needs rethink.

00:09:29: entire concepts are different.

00:09:31: now You need to win the first three seconds.

00:09:34: The so-called hook, So ideally you kind of like find ways to hook people in the attention economy that they start engaging with your story and on organic channels tiktok or instagram.

00:09:50: it's probably more a hook where you try to be dive into community realities community insights what is relevant?

00:10:01: For example, in the last couple of years we dove now into gaming.

00:10:06: So we try to understand what's relevant to them.

00:10:08: Dove really into those communities.

00:10:11: ultimately We've built an entire game where people can play our cars and our fleet In exciting words digitally And People love it!

00:10:24: It is about when you want to win a digital.

00:10:28: The principles have not changed.

00:10:29: The consumer is the boss, but you need to take time.

00:10:33: To dive into it.

00:10:34: at PNG I traveled to Russia Turkey UK and as a twenty eight year old i watched mom's changing diapers being with that customer with the consumer really because then You build something also comes back to feeling your brand.

00:10:51: everything.

00:10:51: what do they kind of like goes back?

00:10:54: Is does your gut say yes or no?

00:10:56: so This is the first one diving into it.

00:10:59: Second, understanding the principles of digital advertising or digital building a brand organic works a bit differently versus paid Organic.

00:11:08: you dive more into it You tell stories and your brand Is just kind Of like The platform but It's always part.

00:11:14: when it comes to Digital Advertising be it on YouTube Or also in Meta you need To In the first three seconds hammered the benefit And Your Brand Because eighty percent of the people probably won't watch more than three seconds.

00:11:28: So it fundamentally changed, meaning also when you talk with agencies or when you develop ideas and concepts You need to have that in mind.

00:11:38: And this is where the difference between strong creatives and strong brand leaders and weak ones That don't reflect a platform.

00:11:50: This was back then the brand building fundamentals, why who or how?

00:11:58: And then maybe one platform.

00:12:01: But now it evolved even more stronger in community and customers' brand-building fundamentals—the platforms!

00:12:12: What does that mean?

00:12:13: How do you bring to life an idea on YouTube reflecting the platform principles of ABCD attention, connection and direction in the first three, four or five seconds.

00:12:28: So everything needs to come together.

00:12:30: then AI where are there opportunities?

00:12:33: but also were the boundaries?

00:12:34: You have three second of character consistency when you create videos.

00:12:40: so how do directly when you think about concepts integrate those principles those frameworks which AI enables you today into the concept?

00:12:50: And that's, I think the amazing time of marketing.

00:12:53: That there is so much stuff coming together and ultimately you need to bring it together.

00:12:58: on that notion off AI which i think Is the force?

00:13:01: That is now launching yet another exponential disruptive growth Of many things.

00:13:09: two questions The first one is how are You using AI in your business today

00:13:15: everywhere?

00:13:16: So It comes really from Your strategy where all your customer data is, who do you want to work with?

00:13:23: Everything is fueled organized analyzed by AI and not only having dashboards but directly action and recommendations.

00:13:32: I think this also.

00:13:33: then when it comes to creation we thing about wear in how We can and should use a eye that ultimately It has a positive impact When it arrives at the customer and not like oh shitty AI But kind of likes still excites.

00:13:48: And the third one is in automation.

00:13:50: When you think about asset automation, You have one and want to have ten different banners for it?

00:13:55: And then ultimately also what is impact?

00:13:59: how do you analyze?

00:14:01: And ultimately the impact fuels The brand strategy again.

00:14:06: so because I have the fuel the entire value chain That final impact i had with this asset will fuel the brand strategy.

00:14:20: Which asset resonated best with which target group?

00:14:23: Do I need to invest more money behind

00:14:24: that?".

00:14:26: It's in every step integrated and sometimes it works easier, sometimes not but its kind of like a new player on your team.

00:14:35: that helps you to hopefully create more value better customer insights,

00:14:44: We also adopted AI into our team.

00:14:48: I used the German word K-E and called her Katja, Katja immer froh!

00:14:55: And i love your idea because we'll have a team meeting in coming up in July in Hamburg.

00:14:59: live one where... ...I will now steal you're idea if may just have an empty chair and say Katja.

00:15:06: Katja is new team member on table all time.

00:15:09: Now let's shed some light.

00:15:12: another duality balance coexistence, you will define this between AI and HI so human intelligence.

00:15:22: This relationship between artificial intelligence and humans right?

00:15:29: What I observe in my part of the world is one.

00:15:34: some typically young people are just spend three days with sixty tech entrepreneurs tech startup ecosystem called Evoire, right?

00:15:47: They are between nineteen.

00:15:49: So even younger than you are Alia and in the early thirties they have a vision.

00:15:55: some or just before founding Some already have found it have raised their first five six million And deaf first twenty people on the bus.

00:16:04: But they use AI as seamlessly and naturally As you do ahead.

00:16:16: While on the other hand, I also observe people who are scared by AI Who do interpret AI as a threat?

00:16:27: They don't know how to use it.

00:16:29: they're scared.

00:16:30: It might just cannibalize and remove their current job.

00:16:35: So How do you see that dilemma that relationship with AI and humans?

00:16:44: And actually we spoke on the phone when I realized, that made a tremendous mistake in leadership.

00:16:51: A couple of weeks ago... ...I'm very digital savvy so i like to test a lot of stuff and things even before we use it at work.

00:17:04: Image creation video creation how-to leverage that?

00:17:09: And what did wrong?

00:17:10: is this entire transformation expected too much of people to be there where I am and did not enough stepping back.

00:17:23: Okay, Where are they?

00:17:24: And you once told me leadership is Not bringing the people were your but going their weather.

00:17:30: People are

00:17:31: true!

00:17:32: After that we started like doing dedicated sessions trainings etc.. That's also kind of like you need to step away how you tick versus other ticks And this helped me a lot.

00:17:46: Interestingly, after we did this and enabled it, SIX is an amazing place for that because we get equipped with the latest hottest AI stuff.

00:17:57: I think this where we are miles ahead of other companies when they need to do all these things.

00:18:03: but everything flows together and i'm tremendously grateful.

00:18:09: how can leverage those systems the right approach to go ahead?

00:18:14: and I need to tell one thing because i was so amazed.

00:18:17: we had a leadership session.

00:18:19: And Mr Eric six who's already of AT.

00:18:23: he presented a case vibe coded app, he code it what?

00:18:30: yes

00:18:30: that's amazing.

00:18:32: yeah back then He learned if you taught himself or ready like how to code.

00:18:36: but now that in debt I think reflects the culture We have at six like independently who you are, which impact do have on the business?

00:18:44: He's not a CEO anymore.

00:18:46: But this showed that we need to engage with that stuff and be dedicated sessions for it but kind of like going back into our team development having AI coffees inside sessions.

00:18:59: You saw how people picked up.

00:19:04: some people were two steps ahead and said yeah I love it sometimes they're more scared But once we kind of like found different formats where they could learn and also share their progress individually in smaller groups, bigger groups.

00:19:19: We found a way And um... Also thankfully people jumped on it.

00:19:23: They loved it!

00:19:24: They even shared that.

00:19:25: there are also thankful for the opportunity to learn because It's not given when you look at other organizations.

00:19:34: Then step by step we found ways to leverage.

00:19:38: That was again a aha moment for me of leadership mistake I did.

00:19:43: Learned now, for the next AI wave!

00:19:47: But it's also fun and i'm very proud to see what teams do like fully independent AI workflows.

00:19:57: It's I Now I Am Amazed What Stuff Comes Out There.

00:20:02: I think it's a great reflection of the culture at SIX and also opportunities, senior leadership.

00:20:07: The entire company gives everyone an exciting

00:20:12: time.".

00:20:13: What a great moment!

00:20:14: And compliments to ErieSix that with his experience he learned how to code, he learns how to do Vibe-coded applications... That is amazing – that shows an environment where AI isn't only tolerated But role models.

00:20:32: most experienced people in the organization

00:20:34: and like also my two bosses.

00:20:37: They're so savvy.

00:20:39: it's like scary how savvy they are.

00:20:42: that world but its.

00:20:44: I do believe that another organization there might be.

00:20:47: okay you guys need to know a i and they do is not relevant anymore for me, For me, it's also I want to understand and via that hopefully also can guide.

00:21:03: And work with partners better.

00:21:07: when i think about campaigns we come to live or bring to life for other activations if talk to agencies in field they're advance or less advanced?

00:21:28: best as possible.

00:21:30: And if I feel that partners are not on the level or want more money than it actually costs, this is also something we get nurtured by to really think about where and how the money's invested.

00:21:42: so... Also from an entrepreneurial spirit its key.

00:21:46: you're top aware of what are trends?

00:21:51: How things have been done.

00:21:54: And last year when we created a dedicated campaign with AI, which won now couple of awards.

00:22:03: There were two things.

00:22:04: one it was a further development off the brand and in early two thousands there was in Munich airport parking situation A four meter long green cucumber And there was a headline above it, what is the car of the competition doing here?

00:22:24: So kind of like always a gentle reference to our lovely competitors.

00:22:31: What did we do last year?

00:22:33: I wanted to create something truly purely AI but It needed to be on brand and live up to the opportunities that AI offered us.

00:22:45: So Jung von Matt came out.

00:22:47: We had a briefing session where we specifically looked what are currently the opportunities and barriers, as already said like okay back then it was last year in July three seconds character consistency.

00:22:59: so you needed to think about concepts that reflect those principles.

00:23:03: that after every three seconds You have a new cut.

00:23:05: yeah in this storytelling We also didn't want to make the mistakes like other brands did that kind of, they wanted to communicate in a real way used AI and people had six hands.

00:23:19: So the briefing was either you don't see at all its AI or it cannot be anything else than AI.

00:23:27: That's coming from.

00:23:31: gently talking about our competitors.

00:23:35: There was this idea that young format found Trust pilot reviews about our competition That read like horror stories needed to walk through a dungeon Like etc.

00:23:49: all that stuff.

00:23:50: so we found three different ones and with AI within two months.

00:23:54: We created really Hollywood level adds sixty seconds that brought to life those horror reviews about our competition.

00:24:06: Amazing!

00:24:07: YouTube globally activated fifty, seventy-five percent view through rate.

00:24:12: the brand was lifted.

00:24:15: that was purely possible with AI.

00:24:18: like producing that in a real world would have cost million and would have taken a year.

00:24:24: but we specifically looked into it.

00:24:26: what are the principles?

00:24:27: how do you want to activate?

00:24:29: And based on that, it's an amazing video I need to share all three with you.

00:24:34: Please!

00:24:36: For my entertainment?

00:24:37: Yes

00:24:37: for your entertainment exactly.

00:24:40: Renting with others is horrible but rent with six and... That the opportunity.

00:24:44: in also like The Amazing World of AI It fundamentally goes back what you mentioned earlier The idea matters.

00:24:53: Everybody can create now and produce and activate but the difference is a strong and unique idea that comes to life in an exciting way.

00:25:06: And, yeah... That's the beauty of time now – that we have different ideas for our possible nowadays.

00:25:13: Awesome!

00:25:15: This whole conversation makes it visible to me and everyone who sees this now how consciously you are developing yourself.

00:25:25: It's amazing to listen to your path all the way from a fourteen-year old swimmer, ...to your time in PNG.

00:25:31: To you're time and six now...and how do learn?

00:25:34: And are develop yourself Now.

00:25:38: share with us.

00:25:39: what Are You Doing In Order To Develop Yourself Further As A Leader?

00:25:44: The Foundation For Me Is Family So Spending A Lot Time With My Family Never Forgetting Who I Am And What who am i. And there's also another quote from Goethe.

00:26:00: The two things parents should give their kids is roots and wings, so that for me very important.

00:26:05: how do I develop as a leader?

00:26:08: I try to step out of comfort zones.

00:26:11: So the thing that i'm scared off...I am pushing myself or get pushed because ultimately this where growth happens program my mind into certain structures, certain ways how to cope with situations.

00:26:32: I want to grow as a leader...to grow leaders.

00:26:35: that's for me also understanding.

00:26:37: okay what do i need to do?

00:26:39: To help other people's growth?

00:26:40: and there is nothing more amazing.

00:26:43: if theres like something out there which is celebrated by people I get so excited about that.

00:26:53: I love, of course to be involved but it's even better if they just did it because i think thats a key to success in our days.

00:27:01: do and let-do And this is how like on the job try to evolve Let say harder more uncomfortable way growing as leader asking for feedback.

00:27:17: So all people first talks.

00:27:20: we have quarterly.

00:27:22: It's always the same structure people share about themselves, what they learned achievements where they struggle with?

00:27:31: Where I can help and then there is always a feedback to me What do i do?

00:27:36: well but specifically people are very vocal.

00:27:43: So there's a lot of stuff to learn from.

00:27:46: Great compliment you, cause'you create openness.

00:27:48: Exactly.

00:27:49: and yeah sometimes it is more feedback I receive versus I give but that i think like where you try to understand your blind spots.

00:28:00: And uh...there so many mistakes in the last years on leadership.

00:28:04: There're few things hopefully do well too.

00:28:06: let them grow but only via listening and being open to get that feedback.

00:28:12: You can understand, okay is that feedback relevant?

00:28:15: And I need to act on it.

00:28:17: Is It just a personal opinion?

00:28:19: But everything i want to hear... ...and then decide myself whether to tackle or not.

00:28:25: Yeah!

00:28:25: That's the most important one because ultimately you are in your system you run.

00:28:34: You cannot always be super self-aware how what impact you have.

00:28:38: And as you said earlier, you always communicate even if you don't communicate?

00:28:43: So How do you show up?

00:28:44: and the Colman had wrote this book in Emotional Intelligence where I found very interesting because emotional intelligence is not like i feel you.

00:28:57: it's more Like those four quadrants one.

00:29:01: you are In a situation and you Have A group.

00:29:05: The first one is self-reflected.

00:29:07: How do I feel?

00:29:08: and why?

00:29:09: Do I feel like that?

00:29:10: the second one is moderating myself to adapt higher or lower, And then the second two ones are Why Is this group feeling Like This?

00:29:22: and the last One What do i need To do to Adapt the Atmosphere To Make it more That in the end the impact of the team is Higher And that's what I found very interesting and probably, I forget most of the times to really do it.

00:29:39: Sometimes you do by yourself because its a tense situation – i make joke but is easier to find your way with it.

00:29:47: But this as think top level leadership when you feel people read room, read their people and ultimately try involve them in finding win-win situations And this is where I think some people make that very relaxed and you don't even realize it, sometimes understand.

00:30:08: Sometimes people disregard that but that's the true power how you can move people and find decisions to have a bigger impact with your project?

00:30:19: I love it!

00:30:21: Have you experienced people or situations or moments when someone helped somebody else To be able to feel, perceive and live emotional intelligence on a higher level than before.

00:30:41: Can you elaborate a bit more?

00:30:43: Some people I know would probably say about themselves... ...I'm pretty good in intellectual intelligence…in thinking but maybe i am underdeveloped in emotional intelligence.

00:30:57: I just thought about a man running big country in the world right now, who is very underdeveloped on this side.

00:31:03: And it's difficult question i'm raising and maybe you have not perceived anyone but like to learn from your audience would like to know if someone helped somebody else be more emotionally intelligent Building on the book from Daniel Coleman.

00:31:28: I'm reflecting myself as I am asking a question and i have two particular people in mind who are working with right now very closely, Who would benefit?

00:31:38: From the answer?

00:31:39: how can you at all develop emotional intelligence in others

00:31:44: like?

00:31:46: I might Like?

00:31:47: what pops in my mind Now?

00:31:49: our situations where you feel any In a huge crowd where maybe new leaders are in and have potentially a too high, I don't say too high respect but they're kind of like intimidated by hierarchy.

00:32:07: Where people help them to still shine... To give them an intro or platform that felt comfortable talking about because that specific person read the room okay?

00:32:23: She right now is intimidated by the hierarchy of those higher management people.

00:32:29: And that person helps her or him to understand, okay?

00:32:35: She let that.

00:32:38: she achieved this entire campaign so kind to have a better impact in the meeting.

00:32:48: This is maybe something where I saw at many meetings also what i try to learn and do.

00:32:54: because this kind of like, where growth happens reading the room okay?

00:32:59: What kind of vibe it's here.

00:33:01: And still that person who presents has confidence too.

00:33:06: deliver Maybe...I don't have specific point but this direction could could go in that.

00:33:14: I agree and i like the example a lot.

00:33:17: thanks for sharing.

00:33:18: now towards closing the conversation,i have two more things for you Two sets of questions.

00:33:23: The first one is five quick question with ask to also give me quick answers And then final on to close the call.

00:33:33: So let's Go.

00:33:34: What Is the best piece of advice You ever received?

00:33:38: Think it from my dad and he said It just need To talk to people and that opened so many doors for my life.

00:33:48: And ultimately also independently who you meet, be the CEO or someone who cleans up everybody deserves the same respect.

00:34:01: in The upside of it I respect everyone at the same level So i don't feel intimidated by hierarchy.

00:34:09: I still treat them in the same way not disrespectful but in the same way.

00:34:14: And this helps me also to speak more open about my ideas and my beliefs.

00:34:20: Yeah, thank you!

00:34:22: Which leadership quality is most important for you?

00:34:25: Honesty

00:34:26: What does your personal go-to tool when things become stressful?

00:34:31: Sports going running sauna opens my mind.

00:34:36: which book podcast or quote recently inspired you?

00:34:41: recent book?

00:34:42: I reread The Alchemist, where I love the journey of having dreams and being in that moment.

00:34:49: And once you're making your best book which shaped me probably most was The Obstacle Becomes Away by Ryan Holiday.

00:34:59: He transforms the ancient story system into modernity And that kind of like also opened up the entire world from Marcos Aurelius, off meditations.

00:35:10: So diving into the Stoicism accepting what you cannot change and focusing on what can be changed That helped me a lot guiding my thinking and action.

00:35:24: And if could change one thing about The World Of Work tomorrow?

00:35:28: What would it be?

00:35:30: Probably being okay an open talking dedication and also hard work not our Work but hard work that it's okay to talk about.

00:35:43: I worked on this on the weekend.

00:35:45: I love It, I want to go into it.

00:35:48: This is right now still a sensitive topic And I would love that Like really dedication.

00:35:55: then putting The right hours into it are more appreciated than celebrated.

00:36:00: This is something II believe our society economy would benefit from.

00:36:10: Big story, big topic.

00:36:11: thank you!

00:36:13: So there was thousands of people on the call and I would like to close it with either a message or question that you'd leave them with?

00:36:24: You have probably many-many big dogs in your audience... And maybe ask Think about one you did the last time or when will in future.

00:36:42: give younger talents more freedom, more trust.

00:36:46: More opportunities to help shape the world and let them make mistakes And catch again growing because I think this is what i received a lot In my journey This where grew pass on.

00:37:08: And I think in many organizations, there can be a bit more of that

00:37:13: awesome.

00:37:13: so the question that any leader or junior than you are experienced and who has a chance now to think about.

00:37:21: maybe one final questions to you that popped up right Now how much time do You spend reflecting?

00:37:27: I started in covid times meditation.

00:37:32: Yeah

00:37:33: So i try To sit every day between five and ten minutes before I had a child, it was in the morning now.

00:37:40: It's more like in evening times.

00:37:43: so meditation is kind of way reflecting but specifically also what i'm thankful for.

00:37:50: Like if you focus on good will grow And this is why try to do a lot focusing more On things that am very happy or grateful even in tougher time Most of the times daily.

00:38:07: Yeah, awesome.

00:38:07: Thank you so much Dalia.

00:38:09: So a couple of things I take away from this as key takeaways.

00:38:15: The first one how you define?

00:38:18: the brand.

00:38:19: sixth bold fun premium.

00:38:25: the second when i takeaway is your core Of leadership honesty.

00:38:32: and the last one Is How You Reflect.

00:38:40: You take the time, you found your method.

00:38:43: It includes meditation... ...you invest that time into thinking which too many people more and more people right now feel they don't have the time anymore Which I think with all due respect is nonsense.

00:38:57: We all have the same amount of time.

00:38:58: we have twenty four hours a day.

00:39:00: The question is what be invested in to him?

00:39:01: What we don't love the way how you find your way To reflect.

00:39:06: And in concluding, In the name of all those people listening and watching it's been a true pleasure Elia to have you on this show.

00:39:13: To listen from you...to learn with you.

00:39:17: It is an amazing path that I am sure there will be even more amazing paths for your head.

00:39:24: Thank You very much dear Elia.

00:39:26: Thanks for taking time because its also Your Time and you helped me alot last year too.

00:39:34: come from PNG into a new culture that takes work and also reflection.

00:39:40: And the talks we had always helped me.

00:39:42: so, thanks for it!

00:39:44: My pleasure see you soon.

00:39:46: thank you Elia

00:39:48: Bye

00:39:48: bye.